Systems · Advertising, brand and integrated agencies
Advertising claims are only legal while the evidence behind them holds. Surveys age, competitors reformulate, guidance tightens, and a claim that was properly substantiated in March quietly stops being defensible in October. Claim Ledger binds every live claim to its evidence, tracks when that evidence expires or is overtaken, and warns you while a rewrite is still cheap.
Who it is for
Agencies running claim-led advertising, and the brands behind them — particularly in categories where claims are scrutinised: health and beauty, food and drink, financial services, energy and sustainability. It matters most where the same claim runs across many executions and many media.
What it costs
A fixed fee to deploy it against your existing claim library and live executions, then a monthly retainer. Deployed under your own brand where you are the agency of record. Cost scales with the number of claims carried and the pace of new work.
What the retainer covers
New campaigns need binding in. Evidence expires on a rolling basis and has to be re-dated or recommissioned. Regulatory guidance moves, and when it does, every affected claim has to be re-assessed against the new position rather than the old one.
The regulator worth watching here is no longer the ASA, which cannot fine at all. Since April 2025 the Digital Markets, Competition and Consumers Act has let the CMA decide a consumer-law breach and fine directly, without going to court, up to 10% of global turnover. Its first substantial penalty — £4.2m, plus redress — landed in April 2026. Misleading claims sit squarely inside those powers.
The walkthrough above uses a fictional organisation and illustrative figures. No client data appears anywhere.
Building this under your own name?
Most of what we build is deployed by agencies and consultancies under their own brand. We stay behind it.