Systems · Advertising, production and brand
Every campaign is assembled from licensed things: a model, a voice, a track, a photograph, a location. Each carries terms — territory, media, duration, exclusivity — that sit in a PDF nobody reopens while the campaign itself keeps being extended and re-planned. Usage Rights Engine holds those terms as live state and watches the gap between what was signed and what is actually in market.
Who it is for
Agencies and production companies carrying talent and licensing obligations across multiple live campaigns, and in-house teams who have inherited campaigns whose paperwork predates them.
What it costs
A fixed fee to structure your existing contracts and map them to live placements, then a monthly retainer. Cost scales with the number of live campaigns and the complexity of the licensing.
What the retainer covers
Contracts renew, campaigns extend, media plans change and new markets get added — each of which can quietly put a placement outside its terms. The retainer covers keeping the terms current, watching placements against them, and costing renewals before they become claims.
The walkthrough above uses a fictional organisation and illustrative figures. No client data appears anywhere.
Building this under your own name?
Most of what we build is deployed by agencies and consultancies under their own brand. We stay behind it.