Systems · Regulated advertising — finance, health, gambling, alcohol
In regulated categories the creative is the straightforward part. What the client is buying is the certainty that what went out had been through legal and compliance, and that this can be demonstrated afterwards. An email approves a file; it has no opinion about what happens to that file next. Approval Trail holds sign-off as live state, bound to the claims, rates, wording and formats it actually rested on.
Who it is for
Agencies working in finance, health, gambling, alcohol and other regulated categories, and the compliance functions on the other side of them. It matters most where the same asset is versioned repeatedly after approval, or adapted per market by people who were never in the sign-off thread.
What it costs
A fixed fee to model your approval process as dependencies rather than as a workflow, and to connect it to wherever your assets actually live, then a monthly retainer. Cost scales with the volume of approvals and the number of markets.
What the retainer covers
Regulatory positions move, and when they do, every approval resting on the old position has to be re-assessed rather than assumed. New formats and new markets bring new dependencies. The retainer covers keeping the dependency model true to how your people actually work.
Pairs with Claim Ledger: the same client, the adjacent failure. One watches whether the evidence behind a claim still holds; the other watches whether the approval that rested on that claim is still valid.
The walkthrough above uses a fictional organisation and illustrative figures. No client data appears anywhere.
Building this under your own name?
Most of what we build is deployed by agencies and consultancies under their own brand. We stay behind it.