Systems · Advertising, production and brand studios
A finished asset is a stock plate, a commissioned photograph, a composite, a font, a generated element and several people’s work. Each arrived with terms, and by the third derivation the file knows nothing about where it came from. Origin Register keeps the terms travelling with the asset, and checks each intended use against them — and against what that particular client’s contract permits.
Who it is for
Production companies, design and brand studios, and agencies delivering assets under client contracts that carry provenance warranties. It matters most where work is reused, recomposited or inherited from freelancers, and where different clients impose different terms on the same studio.
What it costs
A fixed fee to establish the register against your asset library and your current client contracts, then a monthly retainer. Cost scales with the volume of new work and the number of distinct contractual regimes you are delivering under.
What the retainer covers
Client contracts change and new ones arrive with different provenance and generative-content terms. Tools change, and so do their licences. The retainer covers keeping each client’s permitted-use rules current and checking new work against the right ones.
Nothing in UK law obliges you to declare AI use in advertising — the ASA applies the existing Code rather than a separate disclosure rule. The exposure here is contractual and rights-based, enforced by the people who pay you, which is the harder one to argue your way out of. For work that reaches the EU, Article 50 of the AI Act began to apply on 2 August 2026 and treats most AI-generated advertising as requiring disclosure.
The walkthrough above uses a fictional organisation and illustrative figures. No client data appears anywhere.
Building this under your own name?
Most of what we build is deployed by agencies and consultancies under their own brand. We stay behind it.