Systems · PR, sponsorship and talent
A brand ambassador, a sponsored property or a named partner is the most effective thing in marketing and the only one that can turn against you overnight. The contract anticipated that: there is a morality clause, a suspension right, a notice period and a formula for fees. What no contract can do is find itself at seven in the morning. Signal Watch watches every tie you have and delivers the event with your rights already attached.
Who it is for
Agencies and in-house teams carrying ambassador, sponsorship or talent relationships — particularly where one person appears across several markets, or where the commercial terms differ from territory to territory and nobody holds all of them in their head.
What it costs
A fixed fee to structure your existing agreements into terms a machine can act on and to set up watching against each named person or property, then a monthly retainer. Cost scales with the number of ties held and the breadth of monitoring.
What the retainer covers
Agreements renew and get renegotiated, exclusivity windows move, new markets and new ambassadors get added, and the sources worth watching change. The retainer covers keeping the terms current, keeping the watching honest, and being the thing that is awake at 06:40.
Monitoring a public figure is a commodity — a dozen firms will sell you a press alert. Knowing your notice period, your exclusivity radius and your suspension right at the instant something breaks is not, and it is the part that decides the outcome.
The walkthrough above uses a fictional organisation and illustrative figures. No client data appears anywhere.
Building this under your own name?
Most of what we build is deployed by agencies and consultancies under their own brand. We stay behind it.